Only about one - third (or fewer) of marketers surveyed are focusing on this tactic right now, with a larger contingent focusing on this in the next 12 months. (contentmarketinginstitute.com)
I'm thrilled that, like last year, nearly 65 % of B2B marketers surveyed report more success with their overall content marketing compared with one year ago. (contentmarketinginstitute.com)
One thing that can help is buyer personas — 60 % of the technology content marketers surveyed indicated that they have them, but that's not enough. (contentmarketinginstitute.com)