But the legal, accounting and marketing costs of going public through an initial public offering (IPO) were far beyond the company's reach. (scientificamerican.com)
It said operating income however would remain flat year - on - year due to research and development expenses, as well as marketing costs for the PS4. (mcvuk.com)
There appears to be significant scope for a reduction in marketing costs as the organic market grows and matures. (fao.org)