Marketing majors with a competitive nature, outgoing personality and capacity to bounce back from failure, will be well suited for sales jobs. (thebalance.com)
If a publisher can't afford to market a major new line of releases, though, then the question once again arises: how much of a real publisher are they? (comicsworthreading.com)
We're not sure if you need to go that extreme, but you still need to make marketing a major priority. (authormarketinginstitute.com)