A "marketing niche" refers to a specific group of people or customers that a business focuses on with its products or services. It is a specialized market segment that a company chooses to target for its marketing efforts. Full definition
Creative Advertising Account Manager who seeks to carve a productive marketing niche for clients based on a solid understanding of marketing trends. (livecareer.com)
The company works to be a top performer in different market niches, the kind that other insurance companies prefer to avoid. (goodfinancialcents.com)
Further, new entrants which focus on market niches are likely to find traction. (huffingtonpost.com)