Their brick and mortar footprint and massive customer base give them a huge strategic advantage when it comes to reaching readers. (goodlifeguide.com)
At the same time Samsung can leverage its absolutely massive customer base of people who are familiar with its TouchWiz software customizations to sell tablets that won't require any extra learning after they get it home. (androidcentral.com)
The mission is to attract a massive customer base and then sell user data that can be collected from the subscribers to the highest bidders. (techtimes.com)