Nowadays, massive experiments blast through black boxes in a few hours, leaving a scientist with massive computer files to ponder. (fredhutch.org)
He claims that replicating his massive experiment in consumer preferences would cost about $ 30 million. (canadianbusiness.com)
Facebook, for example, was able to conduct a massive experiment on how people's feeds could affect their mood, in which it actually made unknowing users happier or sadder. (businessinsider.com)