You described their use of pattern to me as coming from a more scientific or mathematical point of departure. (minusspace.com)
Zappos — a customer service pioneer we would be remiss not to address — takes a less mathematical point of view (at least as far as the public eye can discern) to its social customer service dedication. (blog.hubspot.com)
A number of objects — usually represented by mathematical points — chase each other, so that at each instant each object is moving directly towards some other chosen object. (newscientist.com)