While there's certainly a lot of evidence that ads work on a matter of scale, businessperson owners and marketers wonder how to improve the efficiency of their marketing campaign. (inc.com)
It's not a matter of the scale of killing, or the brutal, premeditated nature of the evils perpetrated. (firstthings.com)
From there, Green adds, it is just a matter of scaling up. (discovermagazine.com)