He insists that you should ignore headlines and water cooler talk and instead use measurable criteria to choose quality stocks. (thecollegeinvestor.com)
There are objective measurable criteria for how to determine ranges (physical distance, time distance), or (politics.stackexchange.com)
On the other hand, there are also coffees marketed as «shade grown» that may not be grown under any sort of measurable criteria. (coffeehabitat.com)