Veggie burgers are commonplace in meat aisles, vegan butchers — from Victoria's The Very Good Butchers and Toronto's YamChops — are thriving and even sagacious protein purveyors such as Tyson Foods and Maple Leaf Foods are investing in meat alternatives. (nationalpost.com)
Brown has been adamant that its Beyond Burger product sits in the meat aisle rather than with the alternative proteins in the frozen food section. (fortune.com)
These more convincing plant burgers can already be found in the meat aisle of mainstream grocery stores like Kroger and are on the menus of restaurants ranging from famed chef David Chang's Momofuku Nishi to TGI Fridays starting in January. (fortune.com)