Almost every department of theological study is involved at this level, and this means not only attention to the symbols and images of the Christian faith; it also means attention to the symbols and images and art forms of the contemporary world, as they are encountered in literature and the fine arts, but also in popular expressions, community rituals, social ideologies, and not least in the mass media of the time. (religion-online.org)
Broadcast - era presidents discovered that the new media of their time could let them bypass congressmembers by speaking directly to their constituents / voters — think of Roosevelt's fireside chats or Reagan's press conferences. (epolitics.com)