And it is certainly true that there is a load of memetic content in many skeptic arguments. (judithcurry.com)
I have written elaborately in the past on memetic branding, along with Mike Cayley and also on brands as producers of connectivity. (gapingvoid.com)
Originally published in 1987, Dawkins» The Selfish Gene introduces the idea of memetics as a method of measuring the cultural evolution of ideas: (gamesetwatch.com)