As you'd expect, some have written these off as mere gimmicks, and while they might end up being correct in that assessment, I'm interested in seeing what developers can do with them. (1up.com)
The second is that, when applied relevantly but often unconventionally, it is the traditional tools of ministry, and not mere gimmicks or «forgetting» Christian faith and worship, that have brought most lasting returns. (religion-online.org)
But what lifts Divekick above mere gimmick is that its simple exterior hides a lot of depth. (waypoint.vice.com)