A business plan should create a synergy, where the whole is greater and more credible than the mere sum of its parts.» (entrepreneur.com)
Because in a philosophy of organism such as Whitehead's, the whole is more than the mere sum of its parts, the unity of reality is more than the collection of all reality. (religion-online.org)
The institution of advertising, in other words, is something different from the mere sum of all advertisements. (religion-online.org)