You've put a lot of thought into it, you've considered all of the angles and you're confident that it's going to be a great money - maker / efficiency - booster / whatever, but no matter how good the merits of your idea, the difference between hugely successful people and everyone else is the amount of prep they do before they pitch any idea. (entrepreneur.com)
Why do they jump from one investment strategy to another — never even bothering to see through (or even measure) the merit of their idea? (definefinancial.com)
Some ideas are actually harmful and to not allow the merits of an idea to be challenged can be catastrophic. (nakedpastor.com)