«Keep your list of key message points short because the fewer points you have to make... the more likely the story will reflect what you want to communicate,» she says. (realtormag.realtor.org)
From there, name each different buyer persona and craft content and messaging points designed specifically for them. (ironpaper.com)
And they are paid $ 2,000 to $ 3,000 per day to help a company meet its communications objectives by sharing key message points through media interviews, while receiving impressive free media exposure for their books. (buildbookbuzz.com)