Last year, a study predicted that the global mobile ad revenue would reach $ 3.3 billion by the end of 2011. (dazeinfo.com)
Facebook is expected to bring in $ 32 billion in worldwide mobile ad revenue in 2017, according to estimates from eMarketer, second only to Google. (recode.net)
While programmatic platforms are currently far from perfect, analysts estimate that mobile programmatic ad revenues will account for nearly 43 percent of all U.S. mobile ad revenue by 2018. (entrepreneur.com)