Too often in mobile paid media, no attention is paid to the landing page a person sees after tapping on an ad. (entrepreneur.com)
Understand the platform within mobile marketing: mobile Website, mobile paid search, SMS, mobile display (banner ads), proximity marketing, location - based services. (thebrandjournalismadvantage.com)
So, what can we expect this new mobile pay space to look like going forward, and who will lead it? (ecommercetimes.com)