The phrase "mom bloggers" refers to mothers who write blogs or online articles about their parenting experiences, sharing advice, insights, and stories with other parents online. Full definition
Over time, you can build up a core group of mom bloggers who will help you with your campaigns in exchange for a free sample. (huffingtonpost.com)
As you all know, I am a working mom blogger who likes to go out and have fun, play with my kids and work, work work. (sandyalamode.com)
You can also conduct research by doing a general search for mom bloggers and reading through several until you find the right audience for your brand. (huffingtonpost.com)