But some of the most active and stable lenders in the Canadian mortgage market aren't spending money advertising — nor are they worried about becoming a name - brand. (moneysense.ca)
The flow on effect of this is feeling forced to spend significant amounts of money advertising jobs and engaging recruitment agencies, which can result in lost productivity. (careerdigital.com)
Another aspect of list hygiene is to make sure you're not wasting money advertising to people who literally can't show interest in your product. (entrepreneur.com)