This is simply a projection of how much money you bring in every month. (entrepreneur.com)
In a nutshell, the company is trying to increase the amount of money it brings in from digital subscriptions and digital advertising quickly enough to offset the steep declines on the print side. (fortune.com)
But given their market and the extra money they bring in from that market, they can pay those penalties on their way straight back to contention. (sbnation.com)