It also allows for more creative control to produce long exposure effects or separate your subject from the background. (theverge.com)
Independent authors enjoy more creative control and far better royalties: They keep 50 % to 70 % of book sales, vs. 15 % to 25 % royalties for traditionally published books. (fortune.com)
It allows aspiring and established writers a little bit more creative control over their submitted content. (goodereader.com)