For larger companies, a flash drive is certainly an option, but for most authors doing 300 - 400 flash drives for one event would be beyond the budget. (katetilton.com)
It's really just a mindset shift, and I honestly think most authors don't look at numbers. (trainingauthors.com)
There are public relations agencies to do the work for you, but if you're like most authors nowadays, doing it yourself would be much more affordable. (ourlittlebooks.com)