"Motivational factors" refers to the things that drive or encourage a person to take action, set goals, or perform well. It could include things like personal goals, rewards, recognition, or a sense of purpose. Full definition
Having the opportunity to contribute to that is a major motivational factor for me. (gomolearning.com)
This research aims to further our understanding of motivational factors in higher education learning, and offer insight into the development of digital learning environments. (teachermagazine.com.au)
If you want to motivate clients to work with you, you must include one of these two motivational factors in your marketing. (legalmarketingforlawyers.com)