While music was always an essential part of movie marketing back then, every now and then that extra ancillary kicks in, raising a pic's profile further. (deadline.com)
The campaign stood out amongst all other movie marketing campaigns promoting their association with the film, and was one of the most engaging campaigns across social media. (exidelife.in)
For an expensive movie marketed to families with young children, this is remarkable, and not in a good way. (filmfestivaltoday.com)