(No need to get into the more nefarious reasons for a having a poor segment of the population) (biggerpockets.com)
During his journey, Eric crosses paths with a very much alive Sara — whose death, it turns out, was simply a trick played on him by the ice queen — and must regain her trust to stop Freya from retrieving the mirror for her own nefarious reasons. (blog.bullz-eye.com)
Then there are of course those interested in the gold mine of health data for more nefarious reasons like fraud. (fortune.com)