We say «interesting» in both the positive and negative sense of the word, as not all choices are ideal. (pocket-lint.com)
So, my thought is that Jordan is using the reserved term «True Believer» in the classical negative sense of the term.... (nakedpastor.com)
When the profane is understood as the opposite of the sacred in a wholly negative sense, then the movement of religion must be conceived as an eternal repetition of an unfallen sacred, and the profane reality must be judged to be an illusory mask or veil of the sacred. (religion-online.org)