Investing and negotiating tactics don't change that much. (inc.com)
It may be a standard negotiating tactic that some people use, and that's all well and good if you're buying a car. (effectivecoverage.com)
As a general negotiating tactic, if you don't think they are offering you enough in exchange for the name, consider asking for some type of royalty or licensing fee. (law.stackexchange.com)