The phrase "new billboards" refers to recently built or installed large advertising signs placed alongside roads or highways to catch people's attention and promote products or services. Full definition
His wife Amanda was featured on the company's new billboard campaign. (onlinepersonalswatch.com)
The group got to an agreement with the government last August 7, when the mayor's office proposed to take down the measure that established it would not give permissions for new billboards in exchange for the companies to take down the illegal signs. (treehugger.com)
The American Atheists» president acknowledges that the pair of new billboards will likely cause a stir. (religion.blogs.cnn.com)