The phrase "new competitors" refers to companies or individuals who have recently entered a market and are now competing against existing businesses. Full definition
The move added new uncertainty to the sector, which has been in flux with the entry of new competitors in recent years. (canadianlawyermag.com)
There is relatively little threat of new competitors coming into the space because of the huge economies of scale the companies have built through global production and distribution. (mystockmarketbasics.com)
European manufacturers faced with new competitors and excess capacities have been the generally reluctant causes of increased price competition. (customwritingservices.org)