The phrase "new entrants" refers to people, companies, or organizations that have recently started participating or entering into a particular field, market, or industry. Full definition
The number of new entrants into the industry is way over the roof as many people want to be part of the glamour associated with the media industry. (resumeformat.org)
That rarely happens anymore, certainly in part to the lack of new entrants in the marketplace driving down prices in a bid to make a name for themselves. (onlinetravelreview.com)
I think we're looking now at a potential for a lot of new entrants into the industry. (onlinepersonalswatch.com)