But with intriguing characters finding themselves in new, even more intriguing situations, who knows what new fan base may emerge? (janefriedman.com)
Justin Gorski, director of promotions, says Bark in the Park initially was held once a year, but realized they had a whole new fan base in dog owners. (tulsapetsmagazine.com)
Big opportunities to build new fan bases and engage with the rapid growing audience of eSports opens doors for marketers to gain assets such as naming rights, branded content, experimental activation, or jersey branding. (businessinsider.com)