By comparison, the company only made $ 720 million from new game sales. (wccftech.com)
Microsoft's new game sale discounts many notable titles, including newer releases like Call of Duty: WW2, FIFA 18, Star Wars Battlefront 2, Assassin's Creed Origins, and Cuphead. (gamespot.com)
Dubbed «Project Ten Dollar» by Electronic Arts, the single use vouchers for free downloadable content tucked away in many of the company's recent releases is part of a plan to both boost new game sales and deter pre-owned sales by offering free DLC to those who buy the game new, while requiring those who go the yellow sticker route to purchase the content separately, a strategy that some retailers are predicting will enrage rather than entice consumers. (thatvideogameblog.com)