That is why Coca - Cola started to design and develop a new proprietary Fanta packaging shape, applicable to both PET and glass bottles, in order to provide a protectable new global standard for the brand. (packagingeurope.com)
The lean startup method is quickly becoming the new global standard for business model development. (truewealthvc.com)
A new global standard helps countries, cities and businesses curb their loss and waste by measuring how much they're producing. (wri.org)