The phrase "new imprint" refers to a new company or division created by a larger publishing company to publish different kinds of books or works. It is like a fresh start for the publisher to focus on specific themes or genres. Full definition
The brand - new imprint also pays relatively small advances, splitting 50 percent of the profits with its authors. (salon.com)
We have been developing a genome - wide methylation screening for the identification of new imprinted genes, and are investigating the mechanisms underlying imprinted regulation. (science.institut-curie.org)
Spain — «Science fiction and fantasy has been one of the few notable growth areas, with new imprints springing up in response.» (thecreativepenn.com)