"New initiative" refers to a fresh start or idea to tackle a problem or pursue a goal. It signifies a proactive approach to implement something innovative or different to bring about positive change or progress. Full definition
He says he has ideas about new initiatives in the department. (wrvo.org)
We look forward to continuing several of these projects into 2015 - 2016 and are already working on a number of new initiatives for this year. (publiclegalinfo.com)
They launch new initiatives with no detailed analysis of their effects. (gse.harvard.edu)