The phrase "new nameplate" refers to a new brand or product name that a company gives to a specific item they are producing or selling. Full definition
«The Cavalier is an exciting new nameplate for China,» said SAIC - GM President Wang Yongqing. (autocarpro.in)
Hyundai has been building out its vehicle line - up with new nameplates from eye - catching redesigns of existing products since 2010 to new premium &... (thekoreancarblog.com)
The Kicks is Nissan's very first new nameplate in 8 years, arriving as a new entry - level model in the Japanese automaker's lineup with more room and a lower price tag than the Juke. (topspeed.com)