The phrase "new persona" refers to adopting a different character or identity that is different from one's usual self. It signifies transforming or presenting oneself in a new way to others. Full definition
Some artists — the opportunity comes easier to movie actors — can wholly disappear into new personas as seamless as a wardrobe change. (visualnews.com)
These include a brand new Persona 6, online MMO, fighting game, and even a board game. (gamewatcher.com)
High school students by day and phantom thieves by night, I can't wait to jump back into a brand new Persona game and follow these characters through a brand new story. (thekoalition.com)