The phrase "new prominence" refers to something or someone gaining importance and attention, usually because they have become more noticeable or influential compared to before. Full definition
This means that social media has gained new prominence. (inc.com)
There was performance (rolling on glass, following people in the street), earth art, video and new prominence for photography, and that's just for starters. (timesunion.com)
This little - known organization which oversees college loans has taken on new prominence thanks to Cuomo's Excelsior Scholarship or free tuition plan for SUNY and CUNY schools. (timesunion.com)