The phrase "new rumor" refers to a piece of information or news that is being spread around, but its accuracy and truthfulness are not yet confirmed. Full definition
And now the speculation continues: new rumors suggest that the car will in fact feature an electrically - operated turbo engine. (topspeed.com)
This has led to a mountain of misinformation, with new rumors added to the pile every week. (homebuyinginstitute.com)
These aren't new rumors, of course, and the report actually goes a step further by tossing in some specific manufacturers for key pieces. (iphonehacks.com)