The phrase "new sponsorship" refers to a situation where a person or entity provides financial or other support to someone or something for the first time. Full definition
We'll be able to sign new sponsorship deals in a few years time which will push us in the same bracket as the highest commercial revenue earners. (arsenalfcblog.com)
We also added remote registration sites to make badge pick up more convenient, expanded the sections for specialty buying, and provided new sponsorship opportunities and social media tools. (petbusiness.com)
Now the current specimen rises ever higher carrying new sponsorship that basically sat out what it thought was a bear market from 2009 through 2012. (gold-eagle.com)