Smith Publicity's new tag line needs to read, «we make author's dreams come true.» (smithpublicity.com)
In a nod to the importance of marketing in an industry predicated on romance, intrigue and obsession, Lucara's new tag line, «Where Bigger Is,» leaves no doubt as to how it's positioning for the future. (canadianbusiness.com)
It can be hard to make a difference, a defensive game in which more and more effort is expended for less and less effect, until the job is eventually reduced to decreeing bigger logos and new tag lines. (canadianbusiness.com)