The phrase "new tagline" refers to a fresh and catchy slogan or phrase that a company or brand uses to represent itself or its products/services. Full definition
Recognition by groups like AMPAS or the Hollywood Foreign Press doesn't just provide new taglines for television promos; in some cases, those films are re-released after a strong showing. (moviemezzanine.com)
Creator and writer of national print campaign - including development and implementation of new tagline (jobhero.com)
This heritage has been celebrated in PES 2016's new tagline Love The Past, Play The Future», highlighting the series» recent return to core PES values in last year's PES 2015 and focusing on the many new gameplay and presentational elements that will further establish the series as the definitive football experience. (levelupvideogames.net)