If there is no chip or identification tag, check the lost ads in the local newspaper listings. (vin.com)
And it's clear that was true before the first shot went off, before the first ambulance arrived, before the first newspaper listed their friends on its front page. (theatlantic.com)
As a thank - you, he invites sponsors to join the tournament dinner and he takes out a full page advertisement in the local newspaper listing the names. (remonline.com)