No benefits will be paid under lapsed rider policy. (coverfox.com)
Through the British Cycling and HSBC UK partnership, we want to help break down the barriers to cycling so that the fifty percent of UK adults who are «lapsed riders» re-visit the joy of being on two wheels and share those benefits with their friends and families. (britishcycling.org.uk)
Ofo isn't just dumping a bunch of bikes on the street, but is «providing Bikeability training in the city to encourage new and lapsed riders to try the scheme and ride more often.» (treehugger.com)