Gender differences in children's normative beliefs about aggression: How do I hurt thee? (cyc-net.org)
Ideology is a comprehensive set of normative beliefs, conscious and unconscious ideas, that an individual, group or society has. (myintimcity.com)
IL then presents the actor with a ready compromise between what is assumed to be the instrumental course of action and the demands of shared normative beliefs in a certain situation. (blog.politics.ox.ac.uk)