And of course the ability of societies and individuals to forget is very important for social norms of all sorts. (blog.politics.ox.ac.uk)
This may partly reflect the lack of societal norms for men who find themselves in the position of being a father figure, perhaps competing with the biological father's claims on the child. (gov.scot)
This view stresses the role of social norms in setting limits to inequality. (religion-online.org)