The phrase "novel premise" refers to a unique and original idea or concept for a story or book. It means having a fresh and innovative starting point that is different from what has been seen or heard before. Full definition
Working from the 200 - page novel premise, a conservative estimate would be $ 5 printing cost per book. (lulu.com)
Small - town bank - robbery montages are as old as the Hollywood Hills, but here the robberies are predicated on a relatively novel premise (hitting the off - the - books bank accounts of Al Capone), and the heists are pulled off by a father - and - son team — with a 12 - year - old driving the getaway car. (chicagoreader.com)
(* The bed stand novels the premises of which I cited: Manhattan Beach by Jennifer Egan, The Marsh King's Daughter by Karen Dionne, Little Fires Everywhere by Celeste Ng.) (writerunboxed.com)