The phrase "novelty value" refers to the worth or appeal of something new or unusual. It means that something is interesting or exciting because it is different from what we typically see or experience. Full definition
In fact, some early mobile learning initiatives have been taken up more for novelty value than for identified real needs. (upsidelearning.com)
This could have been groundbreaking once upon a time, but there's nothing really new here and only a few songs ever rise above sheer novelty value. (metacritic.com)
A: I'm aware that this is the way the world is moving but I see this as novelty value rather than adding value! (idealhome.co.uk)