If you are proactive on an online dating site you are likely to have phone conversations with numerous matches. (eharmony.co.uk)
You first have to enter numerous matches in order to rank up, which is done in groups of five before the player increases in rank — regardless of whether you win or lose. (nintendo-insider.com)
They're designed for players to spend a decent chunk of time on across numerous matches before progressing. (gamemakerblog.com)